What is a website

A website is a collection of (web) pages, which may include, (but not limited to) text, images and multimedia content. You can see it as an interactive book, that you can access from your electronic device.

It is common for people to access a website by typing an address like www.domain_name.com, or using a search engine like google to find the website.

Why should you have a website


There are many reasons why people have a website and many reason why people visit a website. The reasons which tend to marry for both owner and visitor are:

sliderbutton03.png The supply and demand of information(data)

sliderbutton03.png The sale of products and services.

When running a business, having a website becomes vital to its success. But not every website is built for purpose. The questions which many people should ask are:

sliderbutton04.png Do I like the look of your website? As its an extension of your business. If you don’t like it, how do you expect your customers to like it and confidently sell your products and services?

sliderbutton04.png Can my customers find me? As you can have the best looking website, but if your customers cannot find you, its no use to anybody.

sliderbutton04.png Can it evolve, as technology keeps changing. You don’t want to be left with an old website, having to start the whole process again.

sliderbutton04.png Can I manage it myself without knowing any web coding, as you dont want to spend a fortune asking a designer to update a few words, or to add a contact form or video to a page.


Advantages of having a website

As a whole, lets have a look at the advantages of having a website. Here is some information I found on the internet.

sliderbutton01.png Less Expensive: Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.

sliderbutton01.png Advertising: A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.

sliderbutton01.png Satisfaction: Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.

sliderbutton01.png Increase Customers: Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.

sliderbutton01.png Accessibility: Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.

sliderbutton01.png Access to Info: Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.

sliderbutton01.png Fresh: Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh.

sliderbutton01.png Links: Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.

sliderbutton01.png Better Relationship : Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.

sliderbutton01.png Increase Sales: If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.

sliderbutton01.png Opportunity: A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.

sliderbutton01.png Long Term Clients: What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.

Do you need a website ?


The Goodwill Network, have been designing bespoke systems for clients for years, so decided to take all of that knowledge and build a Onestop website platform. This was designed to address all of the points mentioned above, with a few extra goodies to ensure small businesses and new starters succeed on the web.

Our aim is not to sell you something, but to "help you, to help yourself".  

Find out More

sample website - colouryourworld
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