Integrating Website Analytics

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A surprising number of website owners operate with no analytical insight into what is happening on their website; With the majority of other websites opting for Google Analytics. Is this your only option you may ask, as nobody seems to know 100% of all of the data Google decides to capture from your visitors. There must be an alternative analytical solution available to assist you running a successful online business, without compromising your visitors privacy! Indeed they are out there, and the Goodwill Network has its own in-house version integrated into its Onestop Website platform.

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Why do you need analytics anyway?

Understanding how your website visitors interact with your website is important. It helps you to gain insight into what content is and isn’t working. So what do you need to know, to run a successful website without violating your customers privacy.

How many website visitors have you received this month?

This is a good place to start. A high number of visitors could mean that people are aware of you and are able to find you. A low amount should drive you to look into why nobody knows your website is there. Which may include launching some marketing activities to build your awareness.

How many times has each page been viewed?

You may have given much thought to the content which is on each page, but is anybody seeing it. Does that page hold vital information which you want your visitors to see. For many you may find that most of your visitors come to your main home page first, using www.yourdomain.com. But knowing what pages are being seen during there visit may allow you to make adjustments to ensure the pages you want visitors to go to, are been made visible.

How long did your visitors spend on each page?
This will help you to understand how engaging your content is. Not everyone likes to read, some prefer to watch a video, or slideshow of options. Find what works best for you and your visitors

How far do your visitors scroll down each page?

This to can help you to understand how engaging your content is. If you find that on average they are only reaching half way down the page, then you need to make some changes to the content above.

Where did your visitors come from and where are they going?

For each individual page, it is important to know how your visitors got there and where they are going when they leave that page. Did they come to you via social media, a search engine, a third party website or an internal page on your website. Additionally what pages are they continually clicking on next. This can help you understand your customers journey across your website and help reposition links to meet your objectives. By combining this data with the average scroll height for each page can help you know where to position clickable links or add new content to influence and guide a visitor on a logical journey of your choosing.

Understanding clicks

Analytics which only tell you how many clicks where made on your website seem pointless. You need to know what was clicked on, like:

Form submits on which pages.
Which products were viewed and added to the basket.

These types of productive insights are the things which can provide action steps to boost your overall websites performance.

But why stop there, as clicks mean nothing if nobodies buying. Why not let our systems pool all the analytics data together and offer suggestions to boost your performance based on your objectives.

Final thoughts
There are many more metrics which can be captured without compromising your visitors privacy or handing non transparent data to big corporations. Essentially the objective to analytics is to know your customer, so you can better serve them; Therefore being able to provide the content, products and services they want, whilst improving your metrics and sales.

Improving your websites prime objectives requires the capture of data. But very quickly with the support of your analytics making sense of its findings, you will see patterns develop which you can act on.

Not all analytics programs are equal, some are complex and require a degree to make meaningful sense of its data. However all of the above mentioned metrics are available in the Goodwill Networks Onestop Website service; And we can manage your metrics and work with you to make approved changes to ensure your success.

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